Project Overview

Goal

Launch a Shopify store that showcases 5,000+ products (including women’s, men’s, kids’, sarees, kurtis, and accessories) and integrate it seamlessly with 5 physical stores.

Objective

Provide a unified, smooth shopping experience online and offline while efficiently managing inventory, payments, shipping, and customer support.

Phase 1: Data Preparation (Weeks 1–2)

What We Do

  • Collect Data: Gather product details (SKUs, names, prices, variants, images) from suppliers and stores.
  • Clean & Standardize: Correct inconsistencies like size charts and color codes, fill in missing details (e.g., fabric info), and format data as per Shopify’s CSV template.

Key Challenges & Solutions (click to toggle)

Challenge Solution
Inconsistent Data Use tools like Google Sheets to clean up and standardize.
Missing Images Hire professional photographers to capture high-quality product images.
Bulk Upload Errors Test uploads with small batches to catch and fix issues before full-scale import.

Phase 2: Website Setup (Weeks 3–4)

What We Do

  • Plan & Infrastructure: Choose Shopify Advanced Plan (₹22,680/month) for robust features and set up a custom domain with SSL for security.
  • Design: Select and customize a fashion-friendly theme (like Turbo or Dawn) to reflect Pune Fashion’s brand identity with vibrant, region-specific aesthetics.

Key Challenges & Solutions (click to toggle)

Challenge Solution
Technical Complexity Leverage Shopify’s drag-and-drop editor for straightforward changes and bring in a developer for more complex customizations (like integrating a WhatsApp Chat button).
Localization Ensure the design resonates with local tastes by using culturally relevant colors and styles.

Phase 3: Product Upload (Weeks 5–6)

What We Do

  • Bulk Import: Upload the 5,000+ products using the prepared CSV file.
  • Organize Collections: Create logical groupings like “Women’s Ethnic Wear” or “Kids’ Apparel.”
  • SEO Optimization: Enhance product listings with regional keywords (e.g., “affordable sarees in Maharashtra”) for better online visibility.

Key Challenges & Solutions (click to toggle)

Challenge Solution
Image Speed Issues Compress images with tools like Crush.pics to ensure fast loading times.
Managing Variants Utilize Shopify’s bulk actions to handle multiple variants effectively.

Investment & Timeline

Pricing Structure

  • One-Time Setup Fee: ₹175,000 INR (Negotiable) (Covers data cleanup, website design, product upload, integrations, and testing)
  • Monthly Retainer: ₹40,000 INR (Covers ongoing support, maintenance, and marketing)

Monthly Retainer Breakdown (₹40,000 INR)

Breakdown of your monthly fee:

Shopify Hosting

Secure, high-performance hosting on the Shopify platform.

₹22,500

Other Services

Covers inventory management, website maintenance, updates, marketing, and more.

₹17,500

Timeline

Weeks Milestone
Weeks 1–2 Data collection & cleanup.
Weeks 3–4 Website design & domain setup.
Weeks 5–6 Product upload & SEO optimization.
Weeks 7–8 Payment & shipping integration.
Week 9 Testing & launch.